A series of activations to promote Prime Video’s newest series, The Peripheral. The ideas had to help catapult the show into the global social zeitgeist by creating a cultural moment for streaming service, while generating PR, conversation and excitement around this new series. At the same time, we needed to find a way to introduce the world of the show to audiences in a way that draws them in, and which highlights not just the sci-fi elements of the show, but also the drama and, ultimately, the mystery as well.